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Asda to open George stores in Middle East
Middle East - Supermarket giant Asda has confirmed it is exploring opportunities to franchise its George at Asda range in markets overseas.
It expects to announce its first overseas franchising partner in the next few months with the intention of establishing a small number of pilot stores in the Middle East in the first half of 2012.
George currently accounts for around half of Asda’s general merchandise sales and is already a growing global brand through Walmart stores in seven countries worldwide.
Asda chief executive Andy Clarke said: “George is a key driver in our ambition to grow our general merchandise businesses.
“George is already a global business and franchising is an exciting growth opportunity for us in new markets.”
